A storefront that feels like your shop,
not a template.
I build custom Shopify sites for handmade-goods makers — one at a time, by hand. You'll see your site working on a real URL before you pay me anything.
You've been on Etsy a while. It works — orders come in, the channel pays for itself — but the page your customers land on looks like everyone else's page, because it is.
This is the site you send people to from your Instagram bio. The one that looks like you: the paper you wrap orders in, the way you photograph a finished piece, the language you use when you write back to a customer.
Etsy is doing fine. This is additive — a second channel where you own the customer, the list, and the way the shop looks. Not a replacement for what's already working.
Four steps. The third one is where most freelancers can't follow.
- i.
We talk about your shop.
What you make. Who buys it. What's working on Etsy and what isn't. What you'd send a customer if you could send them anywhere. A 20-minute call, on your time.
first call - ii.
I send you a working demo of your site.
A real URL. Your photos, your copy, your colors — applied to a real Shopify site you can click around on a phone in line at the grocery store. No payment yet. If it isn't right, we stop here and you owe me nothing.
the part that mattersthe demo - iii.
We adjust until it's right.
Color, layout, type, the way the cart feels. Anything that doesn't look like you. We do this over a week or two of small back-and-forth — the way a maker does anything else.
revisions - iv.
We launch it on your domain.
Connected to your Shopify, taking real orders, with a real payout to your bank account. From here it's yours — I'm an email away if something needs adjusting.
launch
This started across the hallway.
My wife runs Golden Walsh Studio — handmade textiles, dyed and stitched in our house in Texas. Her Etsy shop did fine for a few years. When she wanted a real site, I built her one.
GWS is the first site I built. It's still the best example of what this practice does, because it was made for a maker I know better than anyone. Everything I've learned about building for handmade brands started there.
I'm a software engineer. I've spent ten-plus years building things on the web for companies you've heard of, and I keep finding that the most interesting work is the smallest — one person, one shop, one weekend's worth of careful detail.
Every site I build starts with looking at what you actually make and how you actually talk about it. I'd rather build twelve sites a year and know each maker by name than run a studio.
Send me a note — even if you're not sure yet.
You don't need a brief, a budget, or a polished idea. Tell me what you make. I'll write back.